Are Women the Smarter Investors? The Data Says...
Forget the stereotypes! Women are proving they're savvy investors.
As we celebrate Women’s Day, it’s inspiring to see how women are not just participating but excelling in the world of finance. Today, women are taking charge of their financial futures like never before. They are actively investing in various asset classes, following a disciplined approach, and proving to be astute investors.
An article by the World Economic Forum said -
“Women are poised to reshape financial markets —as investors and financial decision-makers.”
And, “An estimated $700 billion could be unlocked by financial institutions by better-serving women as investors.”
Women Leading the Way
Forget the stereotypes! Women are proving they're savvy investors. See how they are building financial empires, one SIP at a time.
In the Indian mutual fund industry, women’s participation has seen a remarkable surge. According to the Association of Mutual Funds in India (AMFI), as of March 2024,
👉 Women hold 33% of the total individual investor assets under management (AUM), up from 25% in 2019.
👉 Their total mutual fund investments have more than doubled, rising from ₹4.59 lakh crore in 2019 to ₹11.25 lakh crore in 2024.
👉 This growth is driven by the increasing adoption of systematic investment plans (SIPs), which have surged by over 319% over the past five years.
A Disciplined Approach to Investing
Women are not just investing more; they are also demonstrating greater patience and discipline. The percentage of women’s AUM in mutual funds held for over five years has increased from 8.8% in 2019 to 21.3% in 2024.
In comparison, men’s long-term holdings grew from 8.2% to 19.9% during the same period.
This indicates that women are more inclined to maintain their investments over longer periods, focusing on long-term wealth creation.
What’s Driving This Shift?
Women are breaking traditional barriers and becoming key players in the financial market.
✅ Financial Awareness – More women are learning about investing through online platforms, financial education, and peer discussions.
✅ Independence & Empowerment – Women are prioritizing their own financial security instead of relying on family members.
✅ Tech-Driven Investing – The rise of digital investment platforms has made investing more accessible and transparent for women.
✅ Long-Term Vision – Studies show women tend to be less impulsive and more strategic in their investment choices.
This Women’s Day…
Lets Talk.
Today, women are better financial planners than ever before. They are not just securing their own futures but also setting an example for others. Let’s celebrate the financial empowerment of women. Talk to your partners, siblings, or friends about investments. Drive intellectual conversations and share your knowledge. Together, we can continue to break barriers and create a more inclusive and prosperous future.
Happy Women’s Day!